Trust in any brand is built on the quality it offers and the experience it has. A factor that adds to it is the approach of the brand towards the work it does.These factors help a brand to form an image of it in the minds of its customers, dealers and all the others associated with it. This brand image can make or break a company. It can add more value to its products and services or subtract value from it, based on its brand image.
Founded in 1865, Shapoorji Pallonji is a brand name that’s reckoned as one of the leaders in real estate. It is a Mumbai based multi-business conglomerate with operations across the globe. Synonymous to quality and trust, it symbolizes beauty, innovation and reliability in its real estate work. This can be seen in some of the architectural landmarks by Shapoorji Pallonji, namely Mumbai’s Taj Intercontinental, Reserve Bank of India building, Bombay Stock Exchange building, Bengaluru’s Park West and India’s tallest building “The Imperial” in Mumbai. Apart from these, the brand has also built Stone Palace for the Sultan of Oman, which is a beautiful landmark. Other notable overseas projects of it are Jumeriah Lake Towers in Dubai and Ebene Cyber City in Mauritius.
Following the footsteps of the company, its subsidiary brand Joyville is endeavouring to deliver excellent quality consistently and unfailingly. The brand is involved in building beautiful affordable homes out of ordinary spaces, giving the city a fresh and modern look. It is committed towards building homes with exceptional living and modern technologies, which make them landmarks of their city. In all, it won’t be different to say that Joyville is leveraging 150 years of experience earned by Shapoorji Pallonji, in each of its operation. By this, it is endeavouring to evolve into a well-known real estate player in the affordable housing segment and contribute to the rich legacy of Shapoorji Pallonji.