Creating a Winning Future with Saurav Ganguly, Victory Personified
September 23, 2022
When it comes to the history of construction in India, very few can match the legacy built by Shapoorji Pallonji Group. The company has had a part in some of the major infrastructural developments in the country for more than 157 years. When Shapoorji Pallonji Group thought of getting into the arena of comfortable living for new-age Indians, the group launched its new platform Joyville to enter the 'Aspirational Housing' market. It is a brand dedicated to young Indians who aspire to achieve the finer things in life and work hard to get them. There is one name that perfectly embodies all these characteristics and is called flagbearer in more than one way - the Maharaja of Indian cricket, Saurav Ganguly. During his cricket career, Mr. Saurav Ganguly earned himself the title of being one of the world's leading batsmen and one of the most successful captains of the Indian cricket team. Just like him, the current generation is bold in making choices which were once prohibited and does not hesitate to pave new paths.
SPRE Group found its brand ambassador in the current president of the Board of Control for Cricket in India (BCCI) and former captain of the Indian cricket team. Lovingly called Dada by many, Saurav Ganguly is a person who looks forward to the future but is still connected to his roots in the city he calls home, Kolkata. Who could advocate Joyville Western Heights better? It was a perfect match. The legacy he has created with his zeal to reach new heights and his confidence to accept challenges are a magnet for the millennials. When he posted his 'Live to Win' story under #livetowin on Twitter, thousands of youngsters connected with us through his story, making it one of the most trending hashtags.
As a brand ambassador for Joyville, Dada offers a voice that youngsters relate with in general and look up to, specifically at Joyville Western Heights. Just like Dada’s foresight and precision in strategy have resulted in winning games; strategic location, unmatched design, and smart planning make Joyville Western Heights an undisputed winner. Spread over 30 acres, it is a destination that will leave its residents enthralled. Located just 30 minutes away from Kolkata, the property offers world-class amenities that include separate areas for kids, youngsters, and the elderly. The property is well connected through road and rail to offer seamless travel. It features the finest recreational infrastructure, which a personality like Dada would like to get associated with. We draw inspiration from his winning streak that reflects in the kind of interest we have been able to generate for Joyville Western Heights. It is a property created by the winners, for the winners, and promoted by a star who has been synonymous with victory throughout his journey in Indian cricket.
The desire to buy our first home is a dream that we all carry and owning one is no less than the biggest victory. Joyville Howrah is prepared to begin a lifetime of victories. It is a reward for hard work just like cricket was to Dada and then Dada to Indian cricket. The property has 75% of open spaces utilized for landscapes, children's play zones, and other facilities. Jovyille is not just a home. With Joyville, SPRE Group attempts to bring like-minded people together to connect and build a winning future that they are working hard for. As a brand ambassador, Mr. Saurav Ganguly personifies SPRE Group's promise of unmatched quality. We were thrilled to surprise our residents with Dada joining us for the meet and greet sessions and interacting with our lucky visitors.
Collaborating with Dada has brought his winning streak to Joyville Howrah Western Heights. Together, we look forward to creating a legacy of satisfied customers and endless winning moments.