There has been a significant rise in the need to integrate environmental, social, and governance (ESG) principles into the day-to-day functioning of every organisation. These involve a set of standards and practices that companies need to adopt to control their impact on society and the environment.

For example, it involves considering environmental factors such as keeping a tab on carbon emissions, social factors that require thinking about the community, and governance factors that push for the adoption of strong and ethical practices per the relevant standards and regulations. The environmental consciousness among customers today remains high as they look forward to recycling, minimising waste, adopting greener products, and rewarding businesses that undertake responsible initiatives. Therefore, it becomes crucial for companies to incorporate ESG principles into their strategy while promoting sustainability, ethical practices, and transparency.

There is no one-size-fits-all solution to integrating ESG principles, especially considering it is a complex and multifaceted issue and every organisation may have its interpretation. There are, however, some basic parameters that any company can consider when it comes to incorporating ESG principles.

Let us explore some of them:

• Identify pertinent ESG challenges: This involves undertaking a materiality assessment through interactions with stakeholders, including employees, investors, and customers. It is crucial to gauge their expectations and reservations while assessing the opportunities and risks associated with various ESG issues. The examination will account for how much energy a company uses, how much waste it generates, the diversity of its personnel, human rights, supply chain ethics, data protection, and board composition.
  
  
• Evaluate the performance:Collecting relevant data related to the adoption of social practices, governance structures, and environmental outcomes remains a crucial part of this process. The performance can then be compared concerning the requisite standards and regulations.
  
  
• Set tangible targets and goals:Companies should start by setting a baseline and undertake a gap assessment of activities, policies, and processes. It will help a company adopt a strategy and set realistic targets, internal key performance indicators (KPIs), and relevant metrics.
  
  
• Factor ESG into daily decision-making: An effective ESG-centered business strategy includes integrating sustainability measures into performance assessments and assessing ESG risks and opportunities when making investments or mergers and acquisitions (M&As). ESG is to be integrated into the operation of the business as well.
  
  
• Engage with stakeholders: Share information related to business strategy and growth objectives, financial performance, corporate responsibility objectives, targets, and results with every stakeholder. On their part, they will want to provide their perspective and concerns that intersect with a company’s operations, plans, results, and impacts.
  
  
• Measure and report progress: This is also essential for reducing a company’s operational costs while seeking support from investors and customers.
  
  

Essentially, ESG is a required corporate philosophy manifested in all the initiatives a particular company undertakes. Also, it is a collective process that involves everyone associated with a company. That is how ESG principles become integral to the company’s ethos and daily operations.